Web Stories: A new age for brand storytelling
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140 Characters
BRANDED
CONTENT
15 seconds
10 seconds
800+ words
In a world of bite-size entertainment,
Branded Content remains a painfully boring experience.
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Web Stories are self contained brand experiences that immerse audiences into a dynamic environment engineered for the Visual Web.
Introducing Web Stories
The Newsroom Studio is a proprietary authoring environment, trusted by global brands and publishers.
The Newsroom Studio
A Global Phenomenon:
With over 1 billion daily users, across Snapchat, Facebook and Instagram, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.
Exploring a new visual narrative for brand-supported content
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The Story format allows brands to combine visual elements with bite-size text, polls, quizzes and shoppable elements into a captivating experience engineered for the mobile web.
A new type of visual experience
Stories allow brands to support the creation of substantive, inspiring and engaging experiences for audiences that are immune to traditional advertising formats.
Interrupt
Participate
Standard call to action
Birds-eye view of the content
Tap to move forward
Tap to go back
Story Navigation bar
Branded or editorially endorsed by publisher
Amplifying your content
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Brand Stories can be distributed programmatically into standard ad units, as they automatically expand into the full width and height of the device.
Programmatic / Ad-served
USE CASE #1:
0.08%
BANNER AD
INTERACTION
RATE
6.24%
BRAND STORY
INTERACTION
RATE
Site widgets allow brands to quickly adopt branded stories into corporate properties, while allowing for a continuous browsing experience.
Site widgets
USE CASE #2:
A continuous discovery experience
Once stories are tapped via widgets, they provide a continuous browsing experience (swipe left / right to jump to the next story)
When used as campaign destinations for social campaigns, Stories outperform any other type of content by a factor of 5.
Landing Page
USE CASE #3:
- Story impressions*
- Scene impressions
- Avg. Scene Time
- Avg. Story Time*
- CTA Taps
- Attachment Swipe-ups
- Tap Through Rate*
- Avg. Depth
- Quiz & Poll results
* can be 3rd party tracked via MOAT & IAS
What we report on
Client Showcase: Forbes
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Thank you!
Keep reading to see what you can build
Mix and match any of the following into your Web Stories
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CLICK HERE TO
INTERACT
Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.
Product Tags:
Product Series:
Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.
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INTERACT
Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.
Quizzes and Polls:
Lead Capture:
Capture visitor or campaign data right into your content with in-story Forms
CLICK HERE TO
INTERACT
Create in-story display ad units from any social media posts and amplify them across any inventory (ad-served or programmatic). We support Facebook, Twitter and Instagram URLs.
Social Display:
Both Sponsored and organic social media posts are getting a notoriously low in-feed attention that's now down to less than 1 second. When delivered in-story, the same content gets up to 9x higher attention rates.
Why amplify Social?
Influencer Content:
Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.
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INTERACT
Recommend additional stories for your audience to enjoy once they completed their first piece.
Content Recommendations:
Attachments:
Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.