Newsroom AI is committed to helping publishers build a more sustainable business model by driving a consistent investment strategy towards O&O platforms. We believe the Duopoly is caused by a significant technology gap between the products currently presented by digital publishers and the products of Google and Facebook.
www.nws.ai
Financials & Business Model
3 visits / month
6.51 minutes / month
6 stories / month
<10 ads / month
1 version
28 visits / month
40 minutes / day
251 stories / month
>600 ads / month
2 billion versions
PUBLISHER ENGAGEMENT:
FACEBOOK ENGAGEMENT:
$335 BILLION BY 2020M (SOURCE: WSJ)
$240 Billion / year ad market
What's at stake?
CMS DRIVEN CONTENT
ALGORITHMS DRIVEN CONTENT
ADDRESSABLE MARKET:
1,000+ MEDIA COMPANIES
PLATFORMS:
Content Recommendations is our first product that we have introduced to Romania and South Africa in August 2016. The content recommendations engine outperformed by a large margin the products of leading companies in the space: Taboola & Outbrain.
We have successfully displaced these platforms from almost all publishers in South Africa and Romania. Publishers in the 2 markets are now using Newsroom AI - as it offers far superior algorithms for content recommendations and a more lucrative native ad business model.
Content Recommendations
SOME OF OUR PARTNERS:
Newsroom AI is assisting publisher's sales teams with their monetisation efforts, promoting the newly created native ad products.
In September 2017, we ran over $100,000 worth of native advertising. Our average revenue share with the publishers is 45%.
The Revenue-
Share Model
films of the series. Becoming a citizen might be the next best thing to living in Middle-earth itself.
Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the director Peter Jackson made his acclaimed
Cycles of light: Cities are adopting new technology
Sponsored by Philips
How nature is inspiring our Industrial Future
Sponsored by GE
CONTENT RECOMMENDATIONS
IN-FEED NATIVE
END-OF-ARTICLE NATIVE
New row as Public Protector subpoenas Zille and De Lille
NEWS POLITICS SPORT LIFESTYLE IDEAS
NEWS POLITICS SPORT LIFESTYLE IDEAS
NEWS POLITICS SPORT LIFESTYLE IDEAS
RECOMMENDED:
BY THE NEWSROOM
Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the
SPONSORED CONTENT BY FNB
Addressing the big challenges of small businesses in South Africa
PUBLISHER.COM
PUBLISHER.COM
PUBLISHER.COM
SOME OF OUR AD PRODUCTS
Adventure awaits. Discover the entire 2017 Mini range.
CONFIGURE NOW >
EXPLORER AD
SPONSORED BY MINI:
>
Mini 5-Door Hatch -
from
R300,500.00
CONFIGURE NOW >
Mini Convertible -
from
R4050,500.00
CONFIGURE NOW >
Mini Countryman JCW -
from
R540,500.00
CONFIGURE NOW >
Configure your own model on Mini.co.za
VISIT MINI.CO.ZA
Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the director Peter Jackson made his acclaimed
Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the
NEWS POLITICS SPORT LIFESTYLE IDEAS
PUBLISHER.COM
INTRODUCING:
September 2017: one year in development, 360 - our flagship mobile product is introduced to publishers in Romania, South Africa and the US.
Threesixty allows publishers to completely re-engineer their mobile experiences via intelligent, data-responsive widgets that execute lightning fast, site-wide, or section-specific delivery algorithms.
Newsroom 360
Threesixty allows publishers to more than double their mobile engagement and effectively double their revenues from day one. Our conversion rate for new publishers is outstanding. Over 70% of the publishers we've been in touch with would like to start a trial as soon as possible.
By January 1st 2017 - we'll be deploying 6 Threesixty projects, resulting in $55,000 MRR. Clients include ESPN and Naspers-owned 24.com
Read more about the product.
Value Proposition:
Sept 2017
$100,000 /mo
$145,000 /mo
$240,000
$325,000
$400,000
$525,000 /mo
Dec 2017
March 2018
June 2018
Sept 2018
Dec 2018
We will be adding between $15k and $30k in MRR each month over
the course of 2018.
June 2017
March 2017
$78,000 /mo
$29,000 /mo
Sept 1st: Threesixty is introduced
April 1st: 2 new hires in South Africa
Revenue Projection:
We've been working for 6+ months on a number of breakthrough deals with US-based Lee Enterprises, Nexstar and Media General.
We can't speculate around when or whether these deals will close - but they each involve 100+ entities (local newspapers and TV stations). Each of those deals can generate $250k+ in MRR once executed.
The previous slide does not include any of those projections.
Breakthrough Deals
Although there is no other similar product on the market - there is overlap with functionality offered by other companies:
Competitors:
VIDEO IS LOADING...
Thank you!
mihai@nws.ai