Newsroom AI is committed to helping publishers build a more sustainable business model by driving a consistent investment strategy towards O&O platforms. We believe the Duopoly is caused by a significant technology gap between the products currently presented by digital publishers and the products of Google and Facebook.

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Financials & Business Model

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PUBLISHER ENGAGEMENT:

FACEBOOK ENGAGEMENT:

$335 BILLION BY 2020M (SOURCE: WSJ)

$240 Billion / year ad market

What's at stake?

CMS DRIVEN CONTENT

ALGORITHMS DRIVEN CONTENT

ADDRESSABLE MARKET:

1,000+ MEDIA COMPANIES

PLATFORMS:

Content Recommendations is our first product that we have introduced to Romania and South Africa in August 2016. The content recommendations engine outperformed by a large margin the products of leading companies in the space: Taboola & Outbrain.

 

We have successfully displaced these platforms from almost all publishers in South Africa and Romania. Publishers in the 2 markets are now using Newsroom AI - as it offers far superior algorithms for content recommendations and a more lucrative native ad business model.

Content Recommendations

SOME OF OUR PARTNERS:

Newsroom AI is assisting publisher's sales teams with their monetisation efforts, promoting the newly created native ad products.

 

In September 2017, we ran over $100,000 worth of native advertising. Our average revenue share with the publishers is 45%.

The Revenue-
Share Model

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Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the director Peter Jackson made his acclaimed

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CONTENT RECOMMENDATIONS

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Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the

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Addressing the big challenges of small businesses in South Africa

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Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the director Peter Jackson made his acclaimed

Mithril, Palantir and, in New Zealand itself, Valar. New Zealand, of course, was where the

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INTRODUCING:

September 2017: one year in development, 360 - our flagship mobile product is introduced to publishers in Romania, South Africa and the US.

Threesixty allows publishers to completely
re-engineer their mobile experiences via intelligent, data-responsive widgets that execute lightning fast, site-wide, or section-specific delivery algorithms.

Newsroom 360

Threesixty allows publishers to more than double their mobile engagement and effectively double their revenues from day one. Our conversion rate for new publishers is outstanding. Over 70% of the publishers we've been in touch with would like to start a trial as soon as possible.

By January 1st 2017 - we'll be deploying 6 Threesixty projects, resulting in $55,000 MRR. Clients include ESPN and Naspers-owned 24.com

 

Read more about the product.

Value Proposition:

Sept 2017

$100,000 /mo

$145,000 /mo

$240,000

$325,000

$400,000

$525,000 /mo

Dec 2017

March 2018

June 2018

Sept 2018

Dec 2018

We will be adding between $15k and $30k in MRR each month over
the course of 2018.

June 2017

March 2017

$78,000 /mo

$29,000 /mo

Sept 1st: Threesixty is introduced

April 1st: 2 new hires in South Africa

Revenue Projection:

We've been working for 6+ months on a number of breakthrough deals with US-based Lee Enterprises, Nexstar and Media General.

We can't speculate around when or whether these deals will close - but they each involve 100+ entities (local newspapers and TV stations). Each of those deals can generate $250k+ in MRR once executed.

 

The previous slide does not include any of those projections.

Breakthrough Deals

Although there is no other similar product on the market - there is overlap with functionality offered by other companies:

Competitors:

A

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Thank you!

mihai@nws.ai