A 360° GUIDE TO SOUTH AFRICA
1. An enterprise-grade publishing platform
2. Visual consistency & brand safety
3. Programmatic amplification
4. Data management and ownership
5. End-to-end understanding of consumer decision journey
A PLATFORM ENGINEERED FOR THE VISUAL WEB
HOW DOES IT WORK?
We will create 100 tappable stories for the South African Tourism Board over the course of 3 months. The content will then be amplified over our portfolio of native, display and video inventory.
A FULL-CIRCLE APPROACH
OUTDOOR
ADVENTURE
PLANNING YOUR TRIP
ENVIRONMENTAL
RESPONSIBILITY
WILD LIFE
EVENTS & FESTIVALS
AN ENTIRE NEW WAY OF TELLING YOUR STORY
AMPLIFYING THE CONTENT
USER GETS SERVED A NATIVE AD
USER ARRIVES INTO A TAPPABLE STORY
2
1
CLICKING ON THE LOGO TAKES THE USER TO THE BRAND SPACE
300M+ PHOTOS AND VIDEOS FROM
GETTY IMAGES
APPLY MEDIA IN REAL TIME
SEARCH THROUGH OVER 300 MILLION IMAGES AND VIDEOS FROM GETTY IMAGES
FILTER BY MEDIA TYPE
OR
ORIENTATION
MANAGING THE CONTENT
A PUBLISHER
BRANDED PUBLISHING ENVIRONMENT
CONTENT REPORTS
AND ANALYTICS DASHBOARD
ACCESS TO SELECTED INVENTORY ON PUBLISHER'S PROPERTIES
A PUBLISHING SPACE THAT LIVES ON CLIENT'S DOMAIN
2
4
E.G. STORIES.KLM.COM
3
1
Brands can create a new independent property or embed to your existing properties with one line of code.
THE BRAND SPACE
360 SITE or SECTION
or
WIDGETS YOU CAN ADD TO EXISTING PROPERTIES
SO HOW IS TAPPABLE CONTENT BETTER?
CREATED WITH THE NEWSROOM STUDIO
TEXT CONTENT
TAPPABLE STORY
EXAMPLE STORIES & TYPES OF CONTENT
YOU CAN CREATE
VIDEO
QUIZZES & POLLS
SHOPPABLE
CONTENT
RICH GRAPHICS OR SOCIAL EMBEDS
ACTIONABLE CONTENT: SWIPE UPS
THOUGHT LEADERSHIP
PHONE CAMERA CONTENT
ADVICE
EXPERIENTIAL CONTENT
AD CAMPAIGNS
GUIDES & LIFE HACKS
PROMOTIONS & DISCOUNTS
LOYALTY
CONTENT
LOOKS GREAT ON MOBILE
LOOKS GREAT ON DESKTOP OR TABLET
GETS USERS TO
CONTINUE THE JOURNEY
THANK YOU!
for Gaetan - SA Tourism
By mihaifanache
for Gaetan - SA Tourism
Final
