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1. What are Brand Stories?

2. Why this format?

3. Why Brand Stories are important?

4. Social carousel Vs NewsroomAI Carousel?

5. Where will my stories be seen?

6. Media distribution network and partners?

7. Why magazine format?

8. Why Magazine integration, Flipkart Stories?

9. What is our Strategy?

10. Brand Safety

Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.

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The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

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User Experience and uplift in measurement metrics

Storytelling can be an important tactical tool that lets marketers engage consumers in a fragmented media world.

Source - Forrester Research, Capture The Mobile Web Opportunity With Tappable Content

Considered the tappable story examples more visually appealing and easier to navigate than scrolling equivalents.

Liked that tappable stories provide greater control over their reading/viewing experience than articles and videos.

Preferred tappable stories overall compared to traditional scrolling articles.

Traditional vs Non-traditional​ advertising

Make an Impression

Banners don’t make much of a lasting impression on 92 per cent

of consumers if they are noticed at all. However, a story can be

more powerful.

Show Vs Tell

There’s a big difference between simply telling someone

about something and visually demonstrating it to them.

Overcome Banner Blindness

Prospective user subconsciously blocks out online ads from

their mental field of vision.

Evoke FOMO

Storytelling also allows you to evoke the emotion of fear primarily, the fear of missing out (also known as FOMO).

Importance of branded stories on content platforms/sites

User Behaviours

MAUs on Mobile Web and AMP basis Google's AMP protocol

rapidly increasing from various channels including social.

Publishers are missing out on 6% of the opportunities to turn

readers into paying/transacting users through traditional

advertising.

Driving Innovation and leaving an impact

Brand Stories may include quizzes, polls, conversations.

Brands may link these experiences with a backend service

to collect user feedback and sell shopping content.

Mobile consumption

An average of 86% of the page views are created on

mobile. Content publishers are witnessing an unstoppable

shift to mobile devices.​

Enabling Web Stories on Google
Linking your Web Stories from your site or adding the URL to your sitemap, enabling Google Spiders to locate them. Google Discover, Google Images, and Google Search enable the spider to evaluate the finest material across the internet and rank it ahead of the user preview.

Source - Google Search Central, Enable Web Stories

Social Carousel

Branded story - Conversational Carousel

Your stories can be hosted on your domains and be run as campaigns in premium environments across premium content sites on the open web that expands to the full width and height of the device with a guaranteed 70% and above viewability index

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Interactive Video

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Newsroom AI apply pre-bid filters for brand safety,  fraud and viewability on each brand story served.

We shield your brand from improper content and  fraud, and only use self-declared and non-personal  data, in total respect of consumer and brand privacy.

Brand Safety

+ Third Party Trackers can be embedded.

A Magazine is a curation of selected stories that revolve around the brand narrative and is designed such to keep users engaged with the brand.

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Transforming the existing Flipkart stories (Textual ) to the real visual stories.

Recommend additional stories to your audience to enjoy once they completed their first piece.

Up to 15x Higher Engagement.

Enhanced visibility on Google Discover, Search and Images.

Easy to build on across categories.

Shopping tag, quizzes, poll, etc innovational integrations.

Read

Watch

Listen

Engage

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Our Strategy is to create visual and engaging stories (With interactive elements like

quizzes, polls, coupons etc) around the brand that will be amplified through native and

social (Landing Experiences) and display channels (In story Experience) and then entice

the acquired user to engage with more compelling content around the brand narrative

that is hosted on a custom domain. (https://stories.flipkart.com )

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1. Story impressions*

2. Scene impressions

3. Avg. Scene Time

4. Avg. Story Time*

5. CTA Taps

6. Attachment Swipe-ups

7. Tap Through Rate*

8. Avg. Depth

9. Quiz & Poll results

* can be 3rd party tracked via MOAT & IAS

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1. Product tags

2. Product Series

3. Social Cards

4. Quizzes and Polls

5. Lead Capture

6. Influencer Content

7. Content Recommendations

8. Attachments

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

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Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

DISCOVER
IN A TRUSTED ENVIRONMENT

EXPLORE
WITHOUT LEAVING THE SITE

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

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Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

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RESPOND

Capture visitor or campaign data right into your content with in-story Forms

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INTERACT

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

Recommend additional stories for your audience to enjoy once they completed their first piece.

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

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ATTACHMENT