Branded STORIES: A NEW AGE FOR innovative and engaging storytelling
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What are Brand Stories?
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Why this format?
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Expected results
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Where will the stories be seen?
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What is our strategy?
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Why do I need a magazine?
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Measurement & third party tracking
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Types of content
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Case studies
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How much will it Cost me?
Disney+ Hotstar
newsroom strategy
Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.
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INTERACT
what are brand stories?
The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.
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INTERACT
WHY THIS FORMAT?
0.08%
BANNER AD
INTERACTION
RATE
6.24%
BRAND STORY
INTERACTION
RATE
Your stories will run as a part of campaigns in premium publishing environments across a specific selection of Display inventory through programmatic buy, that expands to full width and height of the device.
WHERE WILL MY STORY be seen?
Our strategy is to create visual and engaging stories for,
1. Promoting new series/shows based on respective campaigns
2. Utilizing customized quizzes for brand awareness and user engagement on a particular launch, This interactive element will get audiences to interact with the brand through Stories and discover the brand even further, which could potentially lead to conversion.
3. Enticing users to download the HS app and subscribe to watch.
4. IPL based communication.
that will be amplified across premium editorial content sites and entice the acquired user to engage with more compelling content around the brand narrative.
Target audience: Audiences from the age group of 18 and above, who are likely to interact with a quiz/poll or want to know more beyond the recent show/movie launches, carrying Entertainment affinity, have subscribed to various OTT platforms and importantly reaching out to the prospective HS users across the country.
Format: Innovatively driven Brand Story with images, videos, quizzes and polls.
Goal: Interactive and educational, it introduces the brand and its core campaign communication in a more casual, interactive way. It also drives traffic and increases audience engagement whilst providing brand/campaign awareness, potentially leading to an outstanding engagement and redirections to the respective Landing Page.
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INTERACT
What is our strategy?
WHICH KPIS DO WE
REPORT ON?
- Story impressions*
- Scene impressions
- Avg. Scene Time
- Avg. Story Time*
- CTA Taps
- Attachment Swipe-ups
- Tap Through Rate*
- Avg. Depth
- Quiz & Poll results
* can be 3rd party tracked via MOAT & IAS
mix and match
Our Exclusive formats
- Product tags
- Product Series
- Social Cards
- Quizzes and Polls
- Lead Capture
- Influencer Content
- Content Recommendations
- Attachments
Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.
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INTERACT
1. product tags
4
DISCOVER
IN A TRUSTED ENVIRONMENT
EXPLORE
WITHOUT LEAVING THE SITE
Enrich your content with external embeds such as social media posts, Youtube videos or recent release recommendations.
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INTERACT
3. SOCIAL CARDS
Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.
4. quizzes and polls:
CLICK TO
RESPOND
Capture visitor or campaign data right into your content with in-story Forms
5. LEAD CAPTURE:
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INTERACT
Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.
6. INFLUENCER CONTENT
Recommend additional stories for your audience to enjoy once they completed their first piece.
7. CONTENT RECOMMENDATIONS
Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.
8. ATTACHMENTS
CLICK TO OPEN
ATTACHMENT
OTT PLatforms
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CASE STUDIES
- BMW
- Samsung
- Givenchy
- Max Mara
- Vodacom
- Unilever
- Adidas
Client:
BMW
Media:
Initiative / IPG
Creative:
Branching Narratives
Campaign Date:
May 2019
Engaged time:
92 seconds
Avg. Depth:
68%
CTA Rate:
16%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Samsung
Media:
Zenith Optimedia
Creative:
Branching Narratives
Campaign Date:
June 2019
Engaged time:
63 seconds
Avg. Depth:
74%
CTA Rate:
29%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Givenchy
Media:
OMD
Creative:
Glamour Magazine
Campaign Date:
June 2019
Engaged time:
98 seconds
Avg. Depth:
72%
Action rate:
8%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Max Mara
Media:
-
Creative:
Glamour
Campaign Date:
January 2019
Engaged time:
130 seconds
Avg. Depth:
58%
CTA Rate:
12%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Vodacom SA
Media:
Wavemaker
Creative:
Branching Narratives
Campaign Date:
June 2019
Engaged time:
34 seconds
Avg. Depth:
58%
Action rate:
16%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Unilever
Media:
Mindshare
Creative:
Branching Narratives
Campaign Date:
August 2019
Engaged time:
38 seconds
Avg. Depth:
61%
Action rate:
46%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Adidas
Media:
Mediacom
Creative:
Branching Narratives
Campaign Date:
July 2019
Engaged time:
67 seconds
Avg. Depth:
96%
Action rate:
42%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Media PLan
Thank YOu
Exclusive Revenue and Growth Partner
-
What are Brand Stories?
-
Why this format?
-
Expected results
-
Where will the stories be seen?
-
What is our strategy?
-
Why do I need a magazine?
-
Measurement & third party tracking
-
Types of content
-
Case studies
-
How much will it Cost me?