APPENDIX
HOW TO CREATE A NATIVE AD
BEST PRACTICE
delineated as a native ad
MAIN IMAGE: 1200 X 627 PX
SECONDARY IMAGE: 627 x 627 PX
MAX FILE SIZE: 2mb
matches the look and feel of the site
sponsor's name
AD headline - 50 CHAR MAX
DISPLAY URL
AD SUMMARY 150 CHARS
STATIC
NATIVE AD
by: AUDI
The Audi Q8 concept
IS COMING TO CAPE TOWN
WWW.AUDI.CO.ZA
New Audi A8 to be the world's first truly autonomous production car
by: volvo south africa
sponsored
delineated as a native ad
matches the look and feel of the site
sponsor's name
AD headline - 50 CHAR MAX
DISPLAY URL
AD SUMMARY 150 CHARS
the new volvo v90
made by sweden
WWW.volvoCARS.COM/ZA
Reinventing a classic. Discover the New Volvo V90 luxury estate, featuring twin engine & hybrid technology performance.
VIDEO
NATIVE AD
Video - MP4
Min 640x360 PX [ 16:9 ] or 640x480 PX [4:3]
MAX FILE SIZE: 30 MB for every 30 seconds,
Min DURATION: 15 secondS
by: AUDI
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett
CAPTIVATE, DON'T SELL
USE A CLEAN IMAGE
“Native Ads are designed to look good on all devices. Your ad image, headline and summary will act together in a harmonious and respectful way within the publisher website both mobile and desktop.
sponsored
MAKE IT INVITING
Try not to oversell by bragging too much. Don’t enumerate your product details, price or technical characteristics.
The Audi Q8 concept
IS COMING TO CAPE TOWN
WWW.AUDI.CO.ZA
New Audi A8 to be the world's first truly autonomous production car
BEST PRACTICE
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