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1. What are Brand Stories?

2. Why this format?

3. Expected results

4. Where will the stories run?

5. What is our strategy?

6. Why do I need a magazine?

7. Measurement & third party tracking

8. Types of content

9. Case studies

10. How much will it Cost me?

Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.

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INTERACT

The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

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INTERACT

Your campaigns will run in a premium environment across Native or Display inventory that expands to full width and height of the device.

Our Strategy is to create a visually engaging stories about Nissan Intelligent Mobility that will be amplified through native and social (Landing Experiences) and display channels (In story Experience) and then entice the acquired user to engage with more compelling content around the Nissan Brand

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INTERACT

A Magazine is a curation of selected stories that revolve around the Brand and is designed such to keep users engaged with the brand.

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INTERACT

1. Story impressions*
2. Scene impressions
3. Avg. Scene Time
4. Avg. Story Time*
5. CTA Taps
6. Attachment Swipe-ups
7. Tap Through Rate*
8. Avg. Depth
9. Quiz & Poll results

* can be 3rd party tracked via MOAT & IAS

1. Product tags
2. Product Series
3. Social Cards
4. Quizzes and Polls
5. Lead Capture
6. Influencer Content
7. Content Recommendations
8. Attachments

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

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INTERACT

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

DISCOVER
IN A TRUSTED ENVIRONMENT

EXPLORE
WITHOUT LEAVING THE SITE

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

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INTERACT

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

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RESPOND

Capture visitor or campaign data right into your content with in-story Forms

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

Recommend additional stories for your audience to enjoy once they completed their first piece.

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

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ATTACHMENT

Integrate chat bots into stories that allow you to interact with your customers in Real Time and capture data

1. BMW
2. Samsung
3. Givenchy
4. Max Mara
5. Vodacom
6. Unilever
7. Adidas