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Create thumb-stopping visual experiences in the Web Story format.
Web Stories: A new age for Storytelling
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Web Stories are self contained brand experiences that immerse audiences into a dynamic environment engineered for the Visual Web.
Introducing Web Stories
The Story format allows brands to combine visual elements with bite-size text, video, images, polls, quizzes and shoppable elements into a captivating experience engineered for the mobile web.
A new type of visual experience
Standard call to action
Tap to move forward
Tap to go back
Story Navigation bar
Branded or editorially endorsed by publisher
Sound on
The “Brand Story” ad format can be deployed embedded within the content in the publishers’ website or as a post-click full screen experience.
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Brand Stories can be distributed programmatically into standard ad units. When the ad placement allows it, they automatically expand into the full width and height of the device.
Programmatic / Ad-served
USE CASE #1:
A Better Display Creative
When used as campaign destinations, Web Stories outperform any other type of content by a factor of 5.
Landing Page
USE CASE #2:
A post-click full screen experience.
STEP 1:
Native Ad
STEP 2:
Story as Landing page
Story is amplified via Native Ads
Users land on story
When users tap on the Story CTA,
Landing Page user journey
USE CASE #2:
1
2
3
AVAILABLE PLACEMENTS:
- In-feed,
- End of article
- Recommended stories
The story acts as an intermediary landing page. The format allows brands to combine visual elements with bite-size text, video, images, polls, quizzes and shoppable elements into a captivating experience engineered for the mobile web.
the advertiser's form or checkout page is opened in a new tab( or inside the story as an i-frame attachment ).
Site widgets allow brands to quickly adopt branded stories into corporate websites, while allowing for a continuous browsing experience.
Site widgets
USE CASE #3:
A continuous discovery experience
Once stories are tapped via widgets, they provide a continuous browsing experience (swipe left / right to jump to the next story)
Site widgets
USE CASE #3:
- Story impressions*
- Scene impressions
- Avg. Scene Time
- Avg. Story Time*
- CTA Taps
- Attachment Swipe-ups
- Tap Through Rate*
- Avg. Depth
- Quiz & Poll results
* can be 3rd party tracked via MOAT & IAS
What we report on
Thank you!
Keep reading to see what you can build
Mix and match any of the following into your Web Stories
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CLICK HERE TO
INTERACT
Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.
Product Tags:
Product Series:
Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.
CLICK HERE TO
INTERACT
Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.
Quizzes and Polls:
Lead Capture:
Capture visitor or campaign data right into your story with in-story Forms.
Influencer Content:
Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.
Attachments:
Attach forms, tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.
Web Stories Use Cases
By thenewsroom
Web Stories Use Cases
The “Brand Story” ad format can be deployed embedded within the content in the publishers’ website or as a post-click full screen experience.
