thenewsroom
Create thumb-stopping visual experiences in the Web Story format.
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Web stories use cases
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The “Brand Story” ad format can be deployed embedded within the content in the publishers’ website or as a post-click full screen experience.
Brand Stories can be distributed programmatically into standard ad units. When the ad placement allows it, they automatically expand into the full width and height of the device.
Programmatic / Ad-served
USE CASE #1:
A Better Display Creative
When used as campaign destinations, Web Stories outperform any other type of content by a factor of 5.
Landing Page
USE CASE #2:
A post-click full screen experience.
STEP 1:
Native or Display Ads
STEP 2:
Story as Landing page
Story is amplified via Native or Display Ads
Users land on story
When users tap on the Story CTA,
Landing Page user journey
USE CASE #2:
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The story acts as an intermediary landing page. The format allows brands to combine visual elements with bite-size text, video, images, polls, quizzes and shoppable elements into a captivating experience engineered for the mobile web.
the advertiser's form or checkout page is opened in a new tab( or inside the story as an i-frame attachment ).
- Story impressions*
- Scene impressions*
- Avg. Scene Time
- Avg. Story Time*
- Interactions
- CTA Taps*
- Attachment Swipe-ups
- Avg. Depth
- Quiz & Poll results
* can be 3rd party tracked via MOAT & IAS
What we report on
Standard call to action
Tap to move forward
Tap to go back
Story Navigation bar
Branded or editorially endorsed by publisher
Sound on
Thank you!
www.nws.ai
Web Stories Use Cases -short
By thenewsroom
Web Stories Use Cases -short
The “Brand Story” ad format can be deployed embedded within the content in the publishers’ website or as a post-click full screen experience.
