The Studio is a technology platform for branded content. We help editors, strategists and advertisers to build interactive content that runs on the Newsroom platform and beyond
Where do we deliver?
1. Private Inventory
2. Programmatic
Direct Deals
3. Whitelist
open auction
Native to their environment
Ground
Control
Flight
Plan
Brand
Lift (April 2018)
1.
2.
3.
Newsroom Data Studio:
1. reveal consumer trends
2. test consumer perception in a non-branded environment
3. create their own data
Ground control serves as a tool for brands to:
1. It's incentivised (win an iPhone!!)
2. It's not incentivised (what's in it for me?)
3. Produces offline data (hard to follow up)
4. They are painfully boring
5. They are expensive and hard to deploy
Problems with research:
Collecting data in 2018: half art half science
Exciting, right?
Age
Gender
Social Media
Usage
App
Usage
Music
Usage
PAID POST
Best practices:
1. make it fun
2. make it quick
3. create a positive outcome
4. re-engage users with more content
5. follow up
Flightplan introduces products or services as result of a quiz.
Understand
Data Performance
User experience & personalisation
Understand
Data Performance
Brand Lift (April 2018)
Users that
have never
seen the ad
Brand Survey
Users that have
seen the ad once
Users that have clicked the ad
Users that have seen but not clicked the ad
Segment 1.
Segment 3.
Segment 2.
Segment 4.
Results
Cape Town vs.
Johannesburg
results breakdown.
Direct Response
Brand Studio
Amplify
Newsroom South Africa:
Data Studio
Thank you!
Newsroom Data Studio _SA
By mihaifanache
