web STORIES: A NEW AGE FOR BRANDED CONTENT
- What are Brand Stories?
- Why this format?
- Expected results
- Where will the stories run?
- Measurement & third party tracking
- Types of content
- Case studies
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Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.
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what are brand stories?
The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.
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WHY THIS FORMAT?
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Stories create a new visual narrative for the social media generation.
0.08%
BANNER AD
INTERACTION
RATE
6.24%
BRAND STORY
INTERACTION
RATE
An industry leading authoring environment
Your campaigns will run in a premium environment across Native or Display inventory that expands to full width and height of the device.
WHERE WILL MY STORY RUN?
WHICH KPIS DO WE
REPORT ON?
- Story impressions*
- Scene impressions
- Avg. Scene Time
- Avg. Story Time*
- CTA Taps
- Attachment Swipe-ups
- Tap Through Rate*
- Avg. Depth
- Quiz & Poll results
* can be 3rd party tracked via MOAT & IAS
mix and match
any type of content
- Product tags
- Product Series
- Social Cards
- Quizzes and Polls
- Lead Capture
- Influencer Content
- Content Recommendations
- Attachments
Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.
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1. product tags
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Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.
2. PRODUCT series
DISCOVER
IN A TRUSTED ENVIRONMENT
EXPLORE
WITHOUT LEAVING THE SITE
Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.
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INTERACT
3. SOCIAL CARDS
Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.
4. quizzes and polls:
CLICK TO
RESPOND
Capture visitor or campaign data right into your content with in-story Forms
5. LEAD CAPTURE:
Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.
6. INFLUENCER CONTENT
Recommend additional stories for your audience to enjoy once they completed their first piece.
7. CONTENT RECOMMENDATIONS
Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.
8. ATTACHMENTS
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ATTACHMENT
CASE STUDIES
- BMW
- Samsung
- Givenchy
- Max Mara
- Vodacom
- Unilever
- Adidas
Client:
BMW
Media:
Initiative / IPG
Creative:
Branching Narratives
Campaign Date:
May 2019
Engaged time:
92 seconds
Avg. Depth:
68%
CTA Rate:
16%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Samsung
Media:
Zenith Optimedia
Creative:
Branching Narratives
Campaign Date:
June 2019
Engaged time:
63 seconds
Avg. Depth:
74%
CTA Rate:
29%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Givenchy
Media:
OMD
Creative:
Glamour Magazine
Campaign Date:
June 2019
Engaged time:
98 seconds
Avg. Depth:
72%
Action rate:
8%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Max Mara
Media:
-
Creative:
Glamour
Campaign Date:
January 2019
Engaged time:
130 seconds
Avg. Depth:
58%
CTA Rate:
12%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Vodacom SA
Media:
Wavemaker
Creative:
Branching Narratives
Campaign Date:
June 2019
Engaged time:
34 seconds
Avg. Depth:
58%
Action rate:
16%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Unilever
Media:
Mindshare
Creative:
Branching Narratives
Campaign Date:
August 2019
Engaged time:
38 seconds
Avg. Depth:
61%
Action rate:
46%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Adidas
Media:
Mediacom
Creative:
Branching Narratives
Campaign Date:
July 2019
Engaged time:
67 seconds
Avg. Depth:
96%
Action rate:
42%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
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Home
What are Brand Stories?
Why this format?
Expected results
Where will the stories run?
Measurement & third party tracking
Types of content
Case studies
Generic Sales Kit
By mihaifanache
Generic Sales Kit
Final
