The Mighty Stories: A New Visual Narrative for the Social-Media Generation

The Mighty Stories are self-contained, visual experiences that drive unrivalled engagement and emotional response from our community.

Bite size is the right size.

Stories are presented mid-article or at the top of the pages in an insta-style carousel.Once in a story, you can always swipe left to move on to the next story.

Where do I see the Stories?

The Story format allows brand to contribute to the community with meaningful experiences that resonate with the value and mission of The Mighty.

800+ WORDS

CONTENT

BRANDED

10 SECONDS

140 CHARACTERS

15 SECONDS

The evolution of branded content

With over 500 million users/ month, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.

Leverage a full scaled opportunity.

Users coming to The Mighty via Social Media spend 3.6x more time on Stories when compared to regular content.

600M

Users coming to The Mighty via Social Media spend 3.6x more time on Stories when compared to regular content.

3.6x

Our team of journalists, producers and designers dive deep into critical topics to support a new form of visual narrative that branches out rapidly across multiple dimensions of your storyline.

Travel & Wellbeing

Healthcare & Pharma

Personal Care

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INTERACT

Introducing Brand Stories

The Mighty Brand Stories allows brand to contribute to the community with meaningful experiences that resonate with the value and mission of The Mighty.

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INTERACT

Why this format?

The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

0.08%

BANNER AD

INTERACTION

RATE

6.24%

BRAND STORY

INTERACTION

RATE

Thank you!

What are Stories

Why Stories

Results

Brand Stories

Web Stories: A new age for branded content

  1. What are Brand Stories?
  2. Why this format?
  3. Expected results
  4. Where will the stories run?
  5. Measurement & third party tracking
  6. Types of content
  7. Case studies

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An industry leading authoring environment custom built for SPH

Your campaigns will run in a premium environment across Native or Display inventory that expands to full width and height of the device.

Where will my stories run?

WHICH KPIS DO WE
REPORT ON?

  1. Story impressions*
  2. Scene impressions
  3. Avg. Scene Time
  4. Avg. Story Time*
  5. CTA Taps
  6. Attachment Swipe-ups
  7. Tap Through Rate*
  8. Avg. Depth
  9. Quiz & Poll results

* can be 3rd party tracked via MOAT & IAS

mix and match
any type of content

  1. Product tags
  2. Product Series
  3. Social Cards
  4. Quizzes and Polls
  5. Lead Capture
  6. Influencer Content
  7. Content Recommendations
  8. Attachments

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

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INTERACT

1. product tags

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Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

2. PRODUCT series

DISCOVER
IN A TRUSTED ENVIRONMENT

EXPLORE
WITHOUT LEAVING THE SITE

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

4. quizzes and polls:

CLICK TO

RESPOND

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

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INTERACT

3. SOCIAL CARDS

Capture visitor or campaign data right into your content with in-story Forms

5. LEAD CAPTURE:

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

6. INFLUENCER CONTENT

Recommend additional stories for your audience to enjoy once they completed their first piece.

7. CONTENT RECOMMENDATIONS

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

8. ATTACHMENTS

CLICK TO OPEN

ATTACHMENT

CASE STUDIES

  1. BMW
  2. Samsung
  3. Givenchy
  4. Max Mara
  5. Vodacom
  6. Unilever
  7. Adidas

Client:

BMW

Media:

Initiative / IPG

Creative:

Branching Narratives

Campaign Date:

May 2019

Engaged time:

92 seconds

Avg. Depth:

68%

CTA Rate:

16%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Samsung

Media:

Zenith Optimedia

Creative:

Branching Narratives

Campaign Date:

June 2019

Engaged time:

63 seconds

Avg. Depth:

74%

CTA Rate:

29%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Givenchy

Media:

OMD

Creative:

Glamour Magazine

Campaign Date:

June 2019

Engaged time:

98 seconds

Avg. Depth:

72%

Action rate:

8%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Max Mara

Media:

-

Creative:

Glamour

Campaign Date:

January 2019

Engaged time:

130 seconds

Avg. Depth:

58%

CTA Rate:

12%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Vodacom SA

Media:

Wavemaker

Creative:

Branching Narratives

Campaign Date:

June 2019

Engaged time:

34 seconds

Avg. Depth:

58%

Action rate:

16%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Unilever

Media:

Mindshare

Creative:

Branching Narratives

Campaign Date:

August 2019

Engaged time:

38 seconds

Avg. Depth:

61%

Action rate:

46%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Adidas

Media:

Mediacom

Creative:

Branching Narratives

Campaign Date:

July 2019

Engaged time:

67 seconds

Avg. Depth:

96%

Action rate:

42%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

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Home
What are Brand Stories?

Why this format?

Expected results

Where will the stories run?

Measurement & third party tracking

Types of content

Case studies

Copy of The Mighty Sales Kit

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Copy of The Mighty Sales Kit

Final

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