Creating a great Visual Story in 2020

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Web Stories are an immersive, tappable, and easily shareable storytelling format on the open web. Stories are an opportunity for creators and publishers to structure content in a full-screen, visually rich, and engaging mobile first experience for users.

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What are Web Stories?

Don't underestimate your audience.

Web Stories are an immersive, tappable, and easily shareable storytelling format on the open web. Stories are an opportunity for creators and publishers to structure content in a full-screen, visually rich, and engaging mobile first experience for users.

Text-based content 🤐

Visual storytelling 😎

140 Characters

YOUR

STORIES

15 seconds

10 seconds

800+ words

Next

A game-changing content format.

You have 35 minutes.

Ok, you have 45 because I like you.

Still.

I (the client) have a very short attention span. So here's the deal:

Q1 Rollout

Stories are introduced gradually in Q1 2020 over dedicated feed and article areas.

Stories are engineered for the mobile web and embrace the age of bigger screens, higher connection speeds and lower attention spans.

Ready for the Visual Age

With over 500 million users/ month, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.

A fully scaled opportunity

Introducing Brand Stories

Brand Stories are short narratives that allow brands to contribute to the Mighty support community in a meaningful and rewarding way.

What are they?

Why the Story format?

The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

Stories allow brand supporters to contribute to the creation of substantive, inspiring and engaging experiences for The Mighty community.

Interrupt

Participate

Our Ethos for Brand-Supported Content

Inform

Educate

Inspire

Entertain

Help

Reward

Where are Brand Stories visible on The Mighty?

Discover Carousel

Brand stories serve programmatically within our Discover carousel (similar to Instagram Stories, while users swipe left or right)

Sponsored

Brand Stories can also deliver within the main feed or as part of our related content components.

In-feed Delivery

Commercial Packages

Finance

Travel & Wellbeing

Airline

Travel & Experience

Beauty

Personal Care

Fitness & Apparel

Personal Electronics

Home & Garden

Education

...

 

 

 

Banking

Insurance

...

 

Health Providers

Pharma Companies

...

Healthcare & Pharma

The Mighty focuses on 3 pillars of brand supported content:

Option 1:

Media Cost: $19,999

Production Cost: $3,000

Option 2:

Media Cost: $49,999

Production Cost: Free

We guarantee 1,000,000 story views and 100,000 unique users.

We guarantee 3,000,000 story views and 300,000 unique users.

Thank you!

Keep reading for technical stuff.

* can be 3rd party tracked via MOAT & IAS

  1. Story impressions*
  2. Scene impressions
  3. Avg. Scene Time
  4. Avg. Story Time*
  5. CTA Taps
  6. Attachment Swipe-ups
  7. Tap Through Rate*
  8. Avg. Depth
  9. Quiz & Poll results

Which KPIs do we report on?

0.08%

BANNER AD

INTERACTION

RATE

6.24%

BRAND STORY

INTERACTION

RATE

An industry leading authoring environment

Mix and match any type of content

  1. Product tags
  2. Product Series
  3. Social Cards
  4. Quizzes and Polls
  5. Lead Capture
  6. Influencer Content
  7. Content Recommendations
  8. Attachments

CLICK HERE TO

INTERACT

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

Product Tags:

Product Series:

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

CLICK HERE TO

INTERACT

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

Quizzes and Polls:

Lead Capture:

Capture visitor or campaign data right into your content with in-story Forms

CLICK HERE TO

INTERACT

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

Social Cards:

Influencer Content:

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

CLICK HERE TO

INTERACT

Recommend additional stories for your audience to enjoy once they completed their first piece.

Content Recommendations:

Attachments:

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

Thank you for reading.

This guide will teach you all the tricks for selling, upselling and supporting the Newsroom AI product suite. And look fabulous while doing it.

We're Newsroom AI. We help pioneer a mobile-first storytelling format that resonates with the new generation of mobile consumers.

Boring. Why am I reading this?

Because you are in the storytelling business, genius. Your clients will give you money if they like you and you tell a good story. Ok, a decent product can't hurt either.

We started in the content recommendations business in 2012. In some markets, we displaced the likes of Taboola and Outbrain. But eventually realised that people don't need better content recommendations. They just need better content.

 

In late 2018, the Newsroom Studio was born,

The Mighty Stories are self-contained, visual experiences that drive unrivalled engagement and emotional response from our community.

Bite size is the right size.

We're deep rooted in the advertising, media and publishing space and serve global partners

Our product fits the following potential partnerships:

  • A brand
  • A publisher
  • An ad-tech company
  • An agency

Hi, who are you pitching today?

Partnerships Kit

By mihaifanache

Partnerships Kit

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