Web Stories: A new age for branded content

  1. What are Brand Stories?
  2. Why this format?
  3. Expected results
  4. Where will the stories run?
  5. Measurement & third party tracking
  6. Types of content
  7. Case studies

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Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.

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INTERACT

what are brand stories?

The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

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INTERACT

WHY THIS FORMAT?

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Stories create a new visual narrative for the social media generation.

0.08%

BANNER AD

INTERACTION

RATE

6.24%

BRAND STORY

INTERACTION

RATE

An industry leading authoring environment custom built for SPH

Your campaigns will run in a premium environment across Native or Display inventory that expands to full width and height of the device.

WHERE WILL MY STORY RUN?

WHICH KPIS DO WE
REPORT ON?

  1. Story impressions*
  2. Scene impressions
  3. Avg. Scene Time
  4. Avg. Story Time*
  5. CTA Taps
  6. Attachment Swipe-ups
  7. Tap Through Rate*
  8. Avg. Depth
  9. Quiz & Poll results

* can be 3rd party tracked via MOAT & IAS

mix and match
any type of content

  1. Product tags
  2. Product Series
  3. Social Cards
  4. Quizzes and Polls
  5. Lead Capture
  6. Influencer Content
  7. Content Recommendations
  8. Attachments

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

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1. product tags

4

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

2. PRODUCT series

DISCOVER
IN A TRUSTED ENVIRONMENT

EXPLORE
WITHOUT LEAVING THE SITE

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

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INTERACT

3. SOCIAL CARDS

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

4. quizzes and polls:

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RESPOND

Capture visitor or campaign data right into your content with in-story Forms

5. LEAD CAPTURE:

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

6. INFLUENCER CONTENT

Recommend additional stories for your audience to enjoy once they completed their first piece.

7. CONTENT RECOMMENDATIONS

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

8. ATTACHMENTS

CLICK TO OPEN

ATTACHMENT

CASE STUDIES

  1. BMW
  2. Samsung
  3. Givenchy
  4. Max Mara
  5. Vodacom
  6. Unilever
  7. Adidas

Client:

BMW

Media:

Initiative / IPG

Creative:

Branching Narratives

Campaign Date:

May 2019

Engaged time:

92 seconds

Avg. Depth:

68%

CTA Rate:

16%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Samsung

Media:

Zenith Optimedia

Creative:

Branching Narratives

Campaign Date:

June 2019

Engaged time:

63 seconds

Avg. Depth:

74%

CTA Rate:

29%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Givenchy

Media:

OMD

Creative:

Glamour Magazine

Campaign Date:

June 2019

Engaged time:

98 seconds

Avg. Depth:

72%

Action rate:

8%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Max Mara

Media:

-

Creative:

Glamour

Campaign Date:

January 2019

Engaged time:

130 seconds

Avg. Depth:

58%

CTA Rate:

12%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Vodacom SA

Media:

Wavemaker

Creative:

Branching Narratives

Campaign Date:

June 2019

Engaged time:

34 seconds

Avg. Depth:

58%

Action rate:

16%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Unilever

Media:

Mindshare

Creative:

Branching Narratives

Campaign Date:

August 2019

Engaged time:

38 seconds

Avg. Depth:

61%

Action rate:

46%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

Client:

Adidas

Media:

Mediacom

Creative:

Branching Narratives

Campaign Date:

July 2019

Engaged time:

67 seconds

Avg. Depth:

96%

Action rate:

42%

DETAILS

CAMPAIGN

RESULTS:

CAMPAIGN

register your interest

Home
What are Brand Stories?

Why this format?

Expected results

Where will the stories run?

Measurement & third party tracking

Types of content

Case studies

Geometry Sales KIt

By mihaifanache

Geometry Sales KIt

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