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1. What are Brand Stories?
2. The Rise of Instagram Stories
3. Why this format?
4. Where will the stories run?
5. Measurement & third party tracking
6. Types of content
7. Case studies
8. Summary

Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.

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INTERACT

With over 500 million daily users, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.

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INTERACT

Stories create a new visual narrative for the social media generation.

Consumers like brands that go out of their comfort zones. They aren't just buying what you do. They are buying into the Story of why you do it.

Brand Stories fit all industries from banking to auto, heavy industries or consumer goods.

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An industry leading authoring environment, engineered for the mobile age

Your campaigns will run in a premium environment across Native or Display inventory that expands to full width and height of the device.

1. Story impressions*
2. Scene impressions
3. Avg. Scene Time
4. Avg. Story Time*
5. CTA Taps
6. Attachment Swipe-ups
7. Tap Through Rate*
8. Avg. Depth
9. Quiz & Poll results

* can be 3rd party tracked via MOAT & IAS

1. Product tags
2. Product Series
3. Social Cards
4. Quizzes and Polls
5. Lead Capture
6. Influencer Content
7. Content Recommendations
8. Attachments

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

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INTERACT

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

DISCOVER
IN A TRUSTED ENVIRONMENT

EXPLORE
WITHOUT LEAVING THE SITE

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

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INTERACT

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

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RESPOND

Capture visitor or campaign data right into your content with in-story Forms

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

Recommend additional stories for your audience to enjoy once they completed their first piece.

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

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ATTACHMENT

1. BMW
2. Samsung
3. Givenchy
4. Max Mara
5. Vodacom
6. Unilever
7. Adidas

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