With over 500 million daily users,
Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.

Time on site:
25 seconds

Time on site:
4:55 min

Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.

Use Cases: Use as landing experiences or embed in-content

Why Stories? Consumers like brands that go out of their comfort zones. They aren't just buying what you do. They are buying into the Story of why you do it.

Stories allow brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

0.08%

BANNER AD

INTERACTION

RATE

6.24%

BRAND STORY

INTERACTION

RATE

Unlike the ever-changing waves of rich-media formats, Stories
are now used by 1.7 billion people and, for the first time, allow consumers to engage intuitively with a single branded content format.

Radical simplicity

1. Landing experiences: amplify via native or social ads

Use Stories as attachments to your social campaigns, delivering an identical experience to Instagram Stories

2. Serve programmatically into MPUs

The in-page unit delivers in standard display or native placements and expands to the full height of the device.

STORY

PROMOTED

STORY

BRAND

THAT'S A

THAT'S A

Export your ad tags and use with your existing trading and brand safety platforms.

So what can you create inside a Story?

Boost your Story engagement with interactive content such as quizzes or polls, captivating audiences and looping back relevant customer feedback.

Use existing Instagram Stories or
build from scratch with our professional authoring platform

You can create call to actions that invite users to explore your offering.

Create Shoppable Scenes allow you to create links to products featured in rich visuals.

Recommend additional brand Stories on the last scene of your paid story

Create call to actions that invite users to explore your offering.

Capture visitor data right into your content with Story Forms

Enrich your content with external embeds such as Social Display cards, Youtube videos or Spotify playlists.

Attention Time:

1.7 seconds

Attention time:

9.0 seconds

Fully responsive to deliver on both mobile and desktop

The Newsroom AI Authoring platform

Unlimited Getty Images Access

Search through over 300M images and videos

Filter by orientation and media type

Apply media with one click

at no cost

Reporting

Preview your story

Time on scene

Story URLs

Swipe-ups

Traffic data

Results of quizzes and polls

Results of shoppable scenes

Depth