THIS IS ROUND TWO

PUBLISH OUTSTANDING VISUAL CONTENT

Dropdown is a storytelling platform that enables a new generation of journalists, artists or influencers to reimagine their content for the visual age.

A NEW HOME

FOR YOUR STORIES

480%

HIGHER CONVERSION RATE

WHEN USING STORIES

8X

HIGHER TIME ON SITE

WHEN USING STORIES

250%

HIGHER CONVERSION RATE

WHEN USING STORIES

A PLACE FOR INDEPENDENT WRITING

RoundTwo is a storytelling platform that enables a new generation of journalists, influencers and artists to thrive over the visual web.

A NEW HOME FOR YOUR STORIES

CREATE YOUR MAGAZINE IN JUST MINUTES

We help drive social media experiences well beyond social. Create bite-size content that delights your Instagram followers.

480%

HIGHER CONVERSION RATE

WHEN USING STORIES

8X

HIGHER TIME ON SITE

WHEN USING STORIES

250%

HIGHER CONVERSION RATE

WHEN USING STORIES

STANDARD

PREMIUM

PREMIUM+

TRAVEL

FOOD & DIY

EDUCATION

MUSIC

SEE MORE

EXPLORE CHANNELS:

LEAVING
INSTAGRAM FOR

CREATE CONTENT WORTH

SCROLL DOWN

TO SEE MORE

SNAPCHAT

V

BITE

SIZE

or

SIGN UP

GET 12 DAY TRIAL

CREATE YOUR VISUAL BOOK IN JUST MINUTES

We help drive social media experiences well beyond social. Create bite-size content that delights your Instagram followers.

SCROLL DOWN

TO SEE MORE

BITE

SIZE

SIGN UP

MY ACCOUNT

PRICING

GALLERY

CREATE OUTSTANDING MOBILE EXPERIENCES

SWIPE UP FOR MORE

SIGN UP

MY ACCOUNT

PRICING

GALLERY

BITE

SIZE

SIGN UP

MY ACCOUNT

PRICING

GALLERY

OFFSHOT

OFFSHOT

THE STORYTELLER'S TOOLKIT

LEAVING
INSTAGRAM FOR

CREATE CONTENT WORTH

SCROLL DOWN

TO SEE MORE

BITE

SIZE

START 14 DAY TRIAL

OR ANY OTHER NETWORK

SIGN UP

MY ACCOUNT

$9.99 / MONTH FOR A PAID PLAN, CANCEL ANY TIME

PRICING

CLICK TO
LEAVE

INSTAGRAM

GALLERY

CREATE OUTSTANDING MOBILE EXPERIENCES

CREATE CONTENT WORTH

LEAVING
INSTAGRAM FOR

CREATE CONTENT WORTH

SCROLL DOWN

TO SEE MORE

BITE

SIZE

START 14 DAY TRIAL

OR ANY OTHER NETWORK

SIGN UP

MY ACCOUNT

$9.99 / MONTH FOR A PAID PLAN, CANCEL ANY TIME

PRICING

CLICK TO
LEAVE

INSTAGRAM

GALLERY

DOWN

DROP

CREATE INSTAGARAM-STYLE STORIES FOR THE OPEN WEB

CREATE
SHOPPABLE SCENES IN JUST UNDER ONE MINUTE

CREATE
SHOPPABLE SCENES IN JUST UNDER ONE MINUTE

TRUSTED BY WORLD'S LEADING BRANDS

Like so many other social network, Instagram is bottomless. While social network are some of the best tools to promote your content, they also have this funny feature that they keep users coming back for more dopamine kicks. So odds are, most users won't be interested in your landing pages because they're, ugh... text.

WHY'S LEAVING SOCIAL MEDIA SUCH
A BIG DEAL?

Your content is great. But Instagram creates a dopamine rush that you can't compete with. Your followers are raving about your IG Stories. But when you want them to go elsewhere, that just doesn't happen.

HERE'S
THE THING:

SEND LINK AS SMS

SEND LINK AS SMS

SEND LINK AS SMS

SEND LINK AS SMS

Your content is great. But Instagram creates a dopamine rush that you can't compete with. Your followers are raving about your IG Stories. But when you want them to go elsewhere, that just doesn't happen.

THUMB-STOPPING CONTENT
AMPLIFIED BY SOCIAL MEDIA

THUMB STOPPING

CREATE CONTENT WORTH

Your content is great. But Instagram creates a dopamine rush that you can't compete with. Your followers are raving about your IG Stories. But when you want them to go elsewhere, that just doesn't happen.

Your content is great. But Instagram creates a dopamine rush that you can't compete with. Your followers are raving about your IG Stories. But when you want them to go elsewhere, that just doesn't happen.

THUMB-STOPPING CONTENT

TRUSTED BY WORLD LEADING BRANDS:

LEAVING
INSTAGRAM FOR

CREATE

BITE

SIZE

SIGN UP

INSTAGRAM FEED ADS

SNAPCHAT

OR

TAP ME TO
FIND OUT HOW

SEE EXAMPLES IN:

LANDING PAGES

THAT ARE WORTH

We help drive social media experiences well beyond social. Create bite-size content that delights your Instagram followers.

Quick bites

EXPLORE

We help drive social media conversation well beyond social. Create bite-size content that delights your Instagram followers.

EXPLORE

QUICK B

BIG STORIES

14 DAYS FREE TRIAL

EXPLORE

MikMak lets brands unify their digital storefront across online retailers. Rest easy knowing consumers get to choose where they want to shop, all over the internet.

Size

Right

IS THE

Bite

Size

TRUSTED BY WORLD'S LEADING BRANDS

POST-CLICK

14 DAYS FREE TRIAL

EXPLORE

EXPERIENCES

BITE

SIZE

The My Stories Page Explained

  1. Filter stories
  2. Edit, delete, clone
  3. Reports
  4. Publish Settings
  5. URL Management
  6. Get screenshots
  7. Embed your stories
  8. Previewing your stories

JUMP TO TOPIC

OR USE ARROW KEYS TO NAVIGATE

https://studio.nws.ai/stories

This is where all your stories are listed.

You can click through your selected story to preview.

Filter content by status, type, category, tags or author.

Pick up your story URLs, embed codes or screenshots here. Once your domain is set up, Production and AMP URLs will be: stories.yourdomain.com/storyname

Edit, Delete or clone the selected story.

Access reports to see how your story is performing (once activated)

The Publish Settings page allows to activate the story and configure story URL, SEO information or enable ads throughout your story.

You can click through your selected story to preview.

This is where all your stories are listed along with Author and Last Modified information.

Edit, delete or clone the selected story here.

You are now previewing this story.

Creating a great Visual Story in 2020

Get Started

The amount of internal and external data available to organizations today presents both tremendous challenge and unprecedented

Filter stories Edit, delete, clone Reports Publish Settings URL Management Get screenshots Embed your stories Previewing your stories

Growing

The amount of internal and external data available to organizations today presents both tremendous challenge and unprecedented

your

The abundance of internal and external data offers organizations immense hurdles and groundbreaking potential.

01

Build a real narrative arc

Sell with a cover.

Stories are not galleries.

Plan ahead.

Bite size is the right size.

Text contrast.

Video size.

Alternate visual structure.

Use animation thoughtfully.

Add context.

Text contrast.

Video size.

Alternate visual structure.

Try to keep text to just the essentials. Varying type size and style to break up blocks of text can increase scannability.

DO:

A big wall of text like this can be hard to read and may discourage engagement with your story.

DON'T:

Why

Stories

?

Quick Bites

Your Stories:

Re-imagined

An enteri

The amount of internal and external data available to organizations today presents both tremendous challenge and unprecedented

140 Characters

YOUR

STORIES

15 seconds

10 seconds

800+ words

Web Stories are an immersive, tappable, and easily shareable storytelling format on the open web. Stories are an opportunity for creators and publishers to structure content in a full-screen, visually rich, and engaging mobile first experience for users.

Why Stories?

Web Stories are an immersive, tappable, and easily shareable storytelling format on the open web. Stories are an opportunity for creators and publishers to structure content in a full-screen, visually rich, and engaging mobile first experience for users.

Get Started

What are Web Stories?

A game-changing content format.

You have 35 minutes.

Ok, you have 45 because I like you.

Still.

I (the client) have a very short attention span. So here's the deal:

Q1 Rollout

Stories are introduced gradually in Q1 2020 over dedicated feed and article areas.

Stories are engineered for the mobile web and embrace the age of bigger screens, higher connection speeds and lower attention spans.

Ready for the Visual Age

With over 500 million users/ month, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.

A fully scaled opportunity

Introducing Brand Stories

Brand Stories are short narratives that allow brands to contribute to the Mighty support community in a meaningful and rewarding way.

What are they?

Why the Story format?

The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

Stories allow brand supporters to contribute to the creation of substantive, inspiring and engaging experiences for The Mighty community.

Interrupt

Participate

Our Ethos for Brand-Supported Content

Inform

Educate

Inspire

Entertain

Help

Reward

Where are Brand Stories visible on The Mighty?

Discover Carousel

Brand stories serve programmatically within our Discover carousel (similar to Instagram Stories, while users swipe left or right)

Sponsored

Brand Stories can also deliver within the main feed or as part of our related content components.

In-feed Delivery

Commercial Packages

Finance

Travel & Wellbeing

Airline

Travel & Experience

Beauty

Personal Care

Fitness & Apparel

Personal Electronics

Home & Garden

Education

...

 

 

 

Banking

Insurance

...

 

Health Providers

Pharma Companies

...

Healthcare & Pharma

The Mighty focuses on 3 pillars of brand supported content:

Option 1:

Media Cost: $19,999

Production Cost: $3,000

Option 2:

Media Cost: $49,999

Production Cost: Free

We guarantee 1,000,000 story views and 100,000 unique users.

We guarantee 3,000,000 story views and 300,000 unique users.

Thank you!

Keep reading for technical stuff.

* can be 3rd party tracked via MOAT & IAS

  1. Story impressions*
  2. Scene impressions
  3. Avg. Scene Time
  4. Avg. Story Time*
  5. CTA Taps
  6. Attachment Swipe-ups
  7. Tap Through Rate*
  8. Avg. Depth
  9. Quiz & Poll results

Which KPIs do we report on?

0.08%

BANNER AD

INTERACTION

RATE

6.24%

BRAND STORY

INTERACTION

RATE

An industry leading authoring environment

Mix and match any type of content

  1. Product tags
  2. Product Series
  3. Social Cards
  4. Quizzes and Polls
  5. Lead Capture
  6. Influencer Content
  7. Content Recommendations
  8. Attachments

CLICK HERE TO

INTERACT

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

Product Tags:

Product Series:

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

CLICK HERE TO

INTERACT

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

Quizzes and Polls:

Lead Capture:

Capture visitor or campaign data right into your content with in-story Forms

CLICK HERE TO

INTERACT

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

Social Cards:

Influencer Content:

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

CLICK HERE TO

INTERACT

Recommend additional stories for your audience to enjoy once they completed their first piece.

Content Recommendations:

Attachments:

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

Thank you for reading.

This guide will teach you all the tricks for selling, upselling and supporting the Newsroom AI product suite. And look fabulous while doing it.

We're Newsroom AI. We help pioneer a mobile-first storytelling format that resonates with the new generation of mobile consumers.

The Mighty Stories are self-contained, visual experiences that drive unrivalled engagement and emotional response from our community.

Bite size is the right size.

We're deep rooted in the advertising, media and publishing space and serve global partners

Our product fits the following potential partnerships:

  • A brand
  • A publisher
  • An ad-tech company
  • An agency

Hi, who are you pitching today?

BITE

SIZE

Bitesize

By mihaifanache

Bitesize

Final

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