SINGAPORE PRESS HOLDINGS

1. What are Promoted Stories?
2. Why this format?
3. Expected results
4. Where will the stories run?
5. Measurement & third party tracking
6. Types of content
7. Case studies
8. Ad-specs

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Promoted Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.

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INTERACT

The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

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INTERACT

Stories create a new visual narrative for the social media generation.

Consumers like brands that go out of their comfort zones. They aren't just buying what you do. They are buying into the Story of why you do it.

An industry leading authoring environment custom built for SPH

Your campaigns will run in a premium environment across Native or Display inventory that expands to full width and height of the device.

1. Story impressions*
2. Scene impressions
3. Avg. Scene Time
4. Avg. Story Time*
5. CTA Taps
6. Attachment Swipe-ups
7. Tap Through Rate*
8. Avg. Depth
9. Quiz & Poll results

* can be 3rd party tracked via MOAT & IAS

1. Product tags
2. Product Series
3. Social Cards
4. Quizzes and Polls
5. Lead Capture
6. Influencer Content
7. Content Recommendations
8. Attachments
9. Widgets

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

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INTERACT

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

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IN A TRUSTED ENVIRONMENT

EXPLORE
WITHOUT LEAVING THE SITE

Use social media posts as campaign creatives and amplify them programmatically or across our premium inventory.

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INTERACT

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

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RESPOND

Capture visitor or campaign data right into your content with in-story Forms.

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

Recommend additional stories for your audience to enjoy once they completed their first piece.

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

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ATTACHMENT

1. BMW
2. Samsung
3. Givenchy
4. Max Mara
5. Vodacom
6. Unilever
7. Adidas