Web Stories are self contained brand experiences that immerse audiences into a dynamic environment engineered for the Visual Web.

The Newsroom Studio is an proprietary authoring environment, trusted by global brands and publishers.

The Story format allows brands to combine visual elements with bite-size text, polls, quizzes and shoppable elements into a captivating experience engineered for the mobile web.

Stories allow brands to support the creation of substantive, inspiring and engaging experiences for audiences that are immune to traditional advertising formats.  

Brand Stories can be distributed programmatically into standard ad units, as they automatically expand into the full width and height of the device.

USE CASE #1:

Site widgets allow brands to quickly adopt branded stories into corporate properties, while allowing for a continuous browsing experience.

USE CASE #2:

Once stories are tapped via widgets, they provide a continuous browsing experience (swipe left / right to jump to the next story)

When used as campaign destinations for social campaigns, Stories outperform any other type of content by a factor of 5.

USE CASE #3:

1. Story impressions*
2. Scene impressions
3. Avg. Scene Time
4. Avg. Story Time*
5. CTA Taps
6. Attachment Swipe-ups
7. Tap Through Rate*
8. Avg. Depth
9. Quiz & Poll results

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

Capture visitor or campaign data right into your content with in-story Forms

Create in-story display ad units from any social media posts and amplify them across any inventory (ad-served or programmatic). We support Facebook, Twitter and Instagram URLs.

Both Sponsored and organic social media posts are getting a notoriously low in-feed attention that's now down to less than 1 second. When delivered in-story, the same content gets up to 9x higher attention rates.

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

Recommend additional stories for your audience to enjoy once they completed their first piece.

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.