The Mighty Stories: A New Visual Narrative for the Social-Media Generation
The Mighty Stories are self-contained, visual experiences that drive unrivalled engagement and emotional response from our community.
Bite size is the right size.
Q1 Rollout
Stories are introduced gradually in Q1 2020 over dedicated feed and article areas.
Stories are engineered for the mobile web and embrace the age of bigger screens, higher connection speeds and lower attention spans.
Ready for the Visual Age
With over 500 million users/ month, Stories are by far the fastest growing areas of online communication today, for news, entertainment and branded content.
A fully scaled opportunity
Introducing Brand Stories
Brand Stories are short narratives that allow brands to contribute to the Mighty support community in a meaningful and rewarding way.
What are they?
Why the Story format?
The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.
Stories allow brand supporters to contribute to the creation of substantive, inspiring and engaging experiences for The Mighty community.
Interrupt
Participate
Our Ethos for Brand-Supported Content
Inform
Educate
Inspire
Entertain
Help
Reward
Types of content we create
Original Content
Condition Guides
Other
Where are Brand Stories visible on The Mighty?
Discover Carousel
Brand stories serve programmatically within our Discover carousel (similar to Instagram Stories, while users swipe left or right)
Sponsored
Brand Stories can also deliver within the main feed or as part of our related content components.
In-feed Delivery
Commercial Packages
Finance
Travel & Wellbeing
Airline
Travel & Experience
Beauty
Personal Care
Fitness & Apparel
Personal Electronics
Home & Garden
Education
...
Â
Â
Â
Banking
Insurance
...
Â
Health Providers
Pharma Companies
...
Healthcare & Pharma
The Mighty focuses on 3 pillars of brand supported content:
Option 1:
Media Cost: $19,999
Production Cost: $3,000
Option 2:
Media Cost: $49,999
Production Cost: Free
We guarantee 1,000,000 story views and 100,000 unique users.
We guarantee 3,000,000 story views and 300,000 unique users.
Thank you!
Keep reading for technical stuff.
* can be 3rd party tracked via MOAT & IAS
- Story impressions*
- Scene impressions
- Avg. Scene Time
- Avg. Story Time*
- CTA Taps
- Attachment Swipe-ups
- Tap Through Rate*
- Avg. Depth
- Quiz & Poll results
Which KPIs do we report on?
0.08%
BANNER AD
INTERACTION
RATE
6.24%
BRAND STORY
INTERACTION
RATE
An industry leading authoring environment
Mix and match any type of content
- Product tags
- Product Series
- Social Cards
- Quizzes and Polls
- Lead Capture
- Influencer Content
- Content Recommendations
- Attachments
CLICK HERE TO
INTERACT
Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.
Product Tags:
Product Series:
Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.
CLICK HERE TO
INTERACT
Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.
Quizzes and Polls:
Lead Capture:
Capture visitor or campaign data right into your content with in-story Forms
CLICK HERE TO
INTERACT
Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.
Social Cards:
Influencer Content:
Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.
CLICK HERE TO
INTERACT
Recommend additional stories for your audience to enjoy once they completed their first piece.
Content Recommendations:
Attachments:
Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.
Thank you for reading.
The Mighty Sales Kit
By mihaifanache
The Mighty Sales Kit
Final
