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https://www.huellaxp.com

https://www.huellaxp.com

"Design is not just what it looks like and feels like. Design is how it works." Steve Jobs

Media success happens when an emotionally relevant message reaches the audience it was intended for at a time and in a context that is relevant for such a message at a competitive price point

Digital Media Briefs

Demographic Targeting

Male/Female

18-44

t23 Cities

Data Breakdown Sample

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We believe that every media campaign is a complex emotional system and as per Don Norman, author of “The Design of Everyday Things", emotional systems can be broken into three levels. We then set around improving the technical efficiency at these three levels.

Users instinctive response to visual stimuli involving appearance, color, sound, interactivity

Our designers have been designing stories for success in 32 countries for almost 3 years now.

We built our own AI engine that maps story characteristics to key performance data and is capable of generating a very large number of creative executions

VISCEREAL

Localization of Creatives for 2nd Round

Snapchat introduced the stories format in 2014

One of Largest growing content delivery mechanism in the world

Users do not need to be informed on how to interact with story ad units

Call to actions are randomized and tested for success

BEHAVIORAL

Localization of Creatives for 2nd Round

The highest level of design - Shaping the relationship between products and users and causing feedback of users memories and feelings

Our is a completely non disruptive and seamless ad experience

Users do not associate feelings of irritation at disruption or have banner blindness towards our ads

REFLECTIVE

Localization of Creatives for 2nd Round

Our Ad Principles

Ready for the post-cookie future

We steer away from 3rd party segments that are based on assumptions and guesses about our users identity, ethnicity, income or other different social and cultural identities.

Ad Experience Matters

We believe advertising should be placed in a way that complements the editorial you are reading. Our ads will never cover, stick on top of, or disable editorial content.

Content first

We help partners drive meaningful content-rich experiences that delight, inform or entertain audiences.

If the screen is blank, Kindly wait as it loads

We took your brief

Hashed out a few concepts

And came up with this

Engaging content that captivates attention

Ability to derive google amplification effects (Free Traffic) by making editorially driven content that is hosted on amazon domains

​Conversions and Call to Action Creatives to be run only as remarketing campaigns to increase efficiency of spend

Theme 1 - Why our Solution

Working Concept - We will use conversation ads, stoppable tags and repurpose influencer content to engage and captivate infrequent A.in shoppers.

Solution - Conversation Ads + Brand Stories

Amplification - DV360 / Direct Deals, 25-44 All Adults NCCS A

Theme 2 - Conversion focussed partnerships / initiatives

Conversation Ad that talks to your customers

Smarter ads that only delivers relevant content

​Choose your own Journey

Wide Variety of Prompts and Signals that can identify intent and interests

Theme 2 - Why Conversation Ads?

Reducing Conversion cycle time

Shop instantly, in-situ

​Strong Call to Action while in discovery journey

Theme 2 - Why Shoppable Tags?

Repurpose your existing content

Amplify to open web audiences

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Theme 2 - Why Social Cards?

Theme 2 - Audience Mapping

Demographics

Male/Female

18-44

NCC A in 10L+ towns and metros

Sample Data

Mumbai - 5mn 

Bangalore - 4mn

Chennai - 2.5mn

Working Concept - We opted to showcase the latest in fashion trends with regionally relevant video assets and product carousels combined into our proprietary Brand Reels product

Solution - Brand Reels + Brand Stories

Amplification - DV360 / Direct Deals, 18-24 Tier 1

Theme 4 - Winning in youth across Gaming / Social commerce .

Localization of Creatives for 2nd Round

Concise ad unit

Guaranteed higher interactivity and engagement

​Create custom carousels for custom cohorts

Theme 4 - Why Brand Reels?

Theme 4 - Why our Solution

Highly popular content format now on open web

Guaranteed higher interactivity and engagement

​Highly customizable creative options

Highly insightful Brand Lift Studies

Theme 4 - Audience Mapping

Demographics

Male/Female

18-24

Tier 1 10L+ towns and metros