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https://www.huellaxp.com

https://www.huellaxp.com

"Design is not just what it looks like and feels like. Design is how it works." Steve Jobs

Our Ad Principles

Ready for the post-cookie future

 

We steer away from 3rd party segments that are based on assumptions and guesses about our users identity, ethnicity, income or other different social and cultural identities.

Ad Experience Matters

 

We believe advertising should be placed in a way that complements the editorial you are reading. Our ads will never cover, stick on top of, or disable editorial content.

Content first

 

We help partners drive meaningful content-rich experiences that delight, inform or entertain audiences.

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We took your brief

Hashed out a few concepts

And came up with this

Working Concept - We decided to target would be baby gift shoppers in these markets with visually engaging localized content that would allow them to browse through existing amazon listings.

 

Solution - Web Stories + Brand Stories

 

Amplification - DV360 / Direct Deals, 25-44 All Adults NCCS A

 

 

Theme 1 - Winning in Non-Metro towns in the context of T57

Localization of Creatives for 2nd Round

Engaging content that captivates attention

 

Ability to derive google amplification effects (Free Traffic) by making editorially driven content that is hosted on amazon domains

 

​Conversions and Call to Action Creatives to be run only as remarketing campaigns to increase efficiency of spend

 

 

 

Theme 1 - Why our Solution

Theme 1 - Audience Mapping

Demographics

 

Male/Female

18-44

t57 Cities

 

 

 

 

Sample Data

 

Indore - 2mn 

Kochi - 3.2mn

Nashik - 4.2mn

 

 

 

 

Data Breakdown Sample

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Working Concept - We will use conversation ads, stoppable tags and repurpose influencer content to engage and captivate infrequent A.in shoppers.

 

Solution - Conversation Ads + Brand Stories

 

Amplification - DV360 / Direct Deals, 25-44 All Adults NCCS A

 

 

Theme 2 - Conversion focussed partnerships / initiatives

Conversation Ad that talks to your customers

 

Smarter ads that only delivers relevant content

 

​Choose your own Journey

 

Wide Variety of Prompts and Signals that can identify intent and interests

 

 

 

Theme 2 - Why Conversation Ads?

Reducing Conversion cycle time

 

Shop instantly, in-situ

 

​Strong Call to Action while in discovery journey

 

 

 

 

 

Theme 2 - Why Shoppable Tags?

Repurpose your existing content

 

Amplify to open web audiences

 

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Theme 2 - Why Social Cards?

Theme 2 - Audience Mapping

Demographics

 

Male/Female

18-44

NCC A in 10L+ towns and metros

 

 

 

 

Sample Data

 

Mumbai - 5mn 

Bangalore - 4mn

Chennai - 2.5mn

 

 

 

 

Working Concept - We opted to showcase the latest in fashion trends with regionally relevant video assets and product carousels combined into our proprietary Brand Reels product

 

Solution - Brand Reels + Brand Stories

 

Amplification - DV360 / Direct Deals, 18-24 Tier 1

 

 

Theme 4 - Winning in youth across Gaming / Social commerce .

Localization of Creatives for 2nd Round

Concise ad unit

 

Guaranteed higher interactivity and engagement

 

​Create custom carousels for custom cohorts

 

 

 

 

 

Theme 4 - Why Brand Reels?

Theme 4 - Why our Solution

Highly popular content format now on open web

 

Guaranteed higher interactivity and engagement

 

​Highly customizable creative options

 

Highly insightful Brand Lift Studies

 

 

 

 

 

Theme 4 - Audience Mapping

Demographics

 

Male/Female

18-24

Tier 1 10L+ towns and metros