On a mission to help brands create exceptional experiences that leverage creativity, media partnerships and innovative digital ad formats. 

A new Age of Story Telling!

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Brand Stories

Conversational Ads

Brand Reels

Interactive Videos

Globally known as

Driving meaningful engagement across the consumer decision journey.

Brand Stories are self-contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.

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INTERACT

what are brand stories?

The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.

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INTERACT

WHY THIS FORMAT?

Your stories can be hosted on your domains and be run as campaigns in premium environments across premium content sites on the open web that expands to the full width and height of the device with a guaranteed 70% and above viewability index.

Driving - Awareness and Engagement

WHERE WILL MY STORY be seen?

TAP ON THE STORY

TO INTERACT

SELECT THE PUBLISHER AND SCROLL DOWN- Live Preview.

0.08%

BANNER AD

INTERACTION

RATE

6.24%

BRAND STORY

INTERACTION

RATE

Why branded stories are important.

User experience

Traditional Vs. Non-Traditional Advertising

Importance of branded stories on premium content sites

User Experience and uplift in measurement metrics

Storytelling can be an important tactical tool that lets marketers engage consumers in a fragmented media world.

Source - Forrester Research, Capture The Mobile Web Opportunity With Tappable Content

Considered the tappable story examples more visually appealing and easier to navigate than scrolling equivalents.

Liked that tappable stories provide greater control over their reading/viewing experience than articles and videos.

Preferred tappable stories overall compared to traditional scrolling articles.

Are highly interested in reading tappable stories in their topread content categories.

Traditional vs Non-traditional advertising

Make an Impression

Banners don’t make much of a lasting impression on 92 per cent

of consumers if they are noticed at all. However, a story can be

more powerful.

Show Vs Tell

There’s a big difference between simply telling someone

about something and visually demonstrating it to them.

Overcome Banner Blindness

Prospective user subconsciously blocks out online ads from

their mental field of vision.

Evoke FOMO

Storytelling also allows you to evoke the emotion of fear primarily, the fear of missing out (also known as FOMO).

Importance of branded stories on content platforms/sites

User Behaviours

MAUs on Mobile Web and AMP basis Google's AMP protocol

rapidly increasing from various channels including social.

Publishers are missing out on 6% of the opportunities to turn

readers into paying/transacting users through traditional

advertising.

Driving Innovation and leaving an impact

Brand Stories may include quizzes, polls, and conversations.

Brands may link these experiences with a backend service to collect user feedback and sell shopping content.

Mobile consumption

An average of 86% of the page views are created on

mobile. Content publishers are witnessing an unstoppable

shift to mobile devices.

Enabling Web Stories on
Linking your Web Stories from your site or adding the URL to your sitemap, enabling Google Spiders to locate them. Google Discover, Google Images and Google Search enable the spider to evaluate the finest material across the internet and rank it ahead of the user preview.

Source - Google Search Central, Enable Web Stories.

Get Personal with Conversation Ads

Let your audience choose their own path from discovery to action.

This chooses Your Own Adventure experience acts as a Brand-Concierge for all your content resources.

AI driven, Conversation Ads are a two-way, feature-rich mobile experience that drives active action attention with your audience. And that's the type of attention that gets people to ask questions and build paths towards discovering your content.

Conversational Display

Identify key assets such as text, photos, videos, quizzes and polls, building up into a uniquely relevant content experience that can be consumed sequentially by audiences on any device. 
Driving - Awareness, Consideration and Performance.

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Brand Reels

Make your content work harder with this short-form, interactive format that allows consumers to actively engage.

Driving - Awareness, Consideration and Performance.

Interactive Videos

Create high-impact interactive video experiences using hotspots and fully featured shoppable panels.

Driving - Awareness, Consideration and Performance.

Elevate your storytelling with short, meaningful and content-led Brand Experiences.

CTAs TO

INTERACT

We recommend our partners work on a strict whitelist of sites and not have any blind spots in their media spending.

Our DSP partners cover around 95% of the sites and inventory across all publishers, in case any specific site to be added, please make a request.

Audience and other targeting filters are available.

Content Partners

and many more...

Gender

Handset

Behaviour

Age

Geo

Search Term

Contextual

Shopping Intent

Interest

Operating System

Publisher

Retargeting

Targeting the right way...

The targeting filters available enable marketers to engage with the relevant user at the right moment, significantly improving campaign efficiency and maximising the ROI

Huella Experiences apply pre-bid filters for brand safety, fraud and viewability on each brand story served.

We shield your brand from improper content and fraud, and only use self-declared and non-personal data, in total respect of consumer and brand privacy.

Brand Safety

+ Third Party Trackers can be embedded.

A Magazine is a curation of selected stories that revolve around the brand narrative and is designed such to keep users engaged with the brand.

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Magazine - Branded Stories

Transforming the existing Branded content available on your domain to interactive visual stories with a lot more innovations like, shoppable tags, quizzes, polls and so on.

Recommend additional stories to your audience to enjoy once they completed their first piece.

CONTENT RECOMMENDATIONS / Content commerce

Measurable Metrics

Up to 15x Higher Engagement.

Enhanced visibility on Google Discover, Search and Images.

Easy to build on across categories.

Shopping tag, quizzes, poll, etc innovational integrations.

Read

Watch

Listen

Engage

Now

All through Visual storytelling format

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INTERACT

WHICH KPIS

DO WE
REPORT ON?

Story impressions*
Scene impressions
Avg. Scene Time
Avg. Story Time*
CTA Taps
Attachment Swipe-ups
Tap Through Rate*
Avg. Depth
Quiz & Poll results

* can be 3rd party tracked via MOAT & IAS

Case Study

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mix and match

any type

of content

Product tags
Product Series
Social Cards
Quizzes and Polls
Lead Capture
Influencer Content
Content Recommendations
Attachments

Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.

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INTERACT

1. product tags

Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.

2. PRODUCT series

DISCOVER
IN A TRUSTED ENVIRONMENT

EXPLORE
WITHOUT LEAVING THE SITE

Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.

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INTERACT

3. SOCIAL CARDS

Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.

4. quizzes and polls:

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RESPOND

Capture visitor or campaign data right into your content with in-story Forms

5. LEAD CAPTURE:

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INTERACT

Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.

6. INFLUENCER CONTENT

Recommend additional stories for your audience to enjoy once they completed their first piece.

7. CONTENT RECOMMENDATIONS

Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.

8. ATTACHMENTS

CLICK TO OPEN

ATTACHMENT