web STORIES: A NEW AGE FOR BRANDED CONTENT
USE ARROW KEYS TO NAVIGATE
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What are Brand Stories?
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Why this format?
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Expected results
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Where will the stories run?
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What is our strategy?
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What else can I do?
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Measurement & third party tracking
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Types of content
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Case studies
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How much will it Cost me?
Brand Stories are self contained experiences that immerse audiences into a dynamic environment engineered for the mobile web.
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INTERACT
what are brand stories?
The Story format allows brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.
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INTERACT
WHY THIS FORMAT?
0.08%
BANNER AD
INTERACTION
RATE
6.24%
BRAND STORY
INTERACTION
RATE
Your campaigns will run on premium sports content environments across Native or Display inventory in Nigeria that expands to full width and height of the device.
WHERE WILL MY STORY RUN?
Our Strategy is to create a visually engaging web stories on soccer content that will be amplified through native and social (Landing Experiences) and display channels (In story Experience) and then entice the acquired user to engage with similar content hosted on the client property
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INTERACT
What is our strategy?
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INTERACT
You can embed AI enabled user experiences into the creative. It could be a chat with a potential customer, live odds on existing matches etc
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INTERACT
What else can I do?
WHICH KPIS DO WE
REPORT ON?
- Story impressions*
- Scene impressions
- Avg. Scene Time
- Avg. Story Time*
- CTA Taps
- Attachment Swipe-ups
- Tap Through Rate*
- Avg. Depth
- Quiz & Poll results
* can be 3rd party tracked via MOAT & IAS
mix and match
any type of content
- Product tags
- Product Series
- Social Cards
- Quizzes and Polls
- Lead Capture
- Influencer Content
- Content Recommendations
- Attachments
Introduce new collections or product catalogues via direct shoppable links to products featured in images or videos.
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INTERACT
1. product tags
4
Create dynamic product catalogues that are connected to live inventory management systems such as Shopify.
2. PRODUCT series
DISCOVER
IN A TRUSTED ENVIRONMENT
EXPLORE
WITHOUT LEAVING THE SITE
Enrich your content with external embeds such as social media posts, Youtube videos or Spotify playlist recommendations.
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INTERACT
3. SOCIAL CARDS
Boost your Story engagement with interactive content that captivates audiences and loops back relevant customer feedback into your dashboard.
4. quizzes and polls:
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RESPOND
Capture visitor or campaign data right into your content with in-story Forms
5. LEAD CAPTURE:
Amplify your Instagram Stories or influencer content across new audiences and into a premium content environment.
6. INFLUENCER CONTENT
Recommend additional stories for your audience to enjoy once they completed their first piece.
7. CONTENT RECOMMENDATIONS
Attach tweets, maps, coupons or discount codes to the content or provide contextual information and buying options such as colour or size without leaving the story.
8. ATTACHMENTS
CLICK TO OPEN
ATTACHMENT
CASE STUDIES
- Airtel
- Glenmorangie
- Givenchy
- Coca Cola
- Vodacom
- Unilever
- Adidas
Client:
Airtel
Media:
NWS
Creative:
Branching Narratives
Campaign Date:
Oct 2021
Engaged time:
60 seconds
Interaction Rate
1%
No of Interactions:
27,000+
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Glenmorangie
Media:
iProspect
Creative:
Branching Narratives
Campaign Date:
Dec 2021
Engaged time:
75 seconds
Avg. Depth:
20%
No of Interactions:
750
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Givenchy
Media:
OMD
Creative:
Glamour Magazine
Campaign Date:
June 2019
Engaged time:
98 seconds
Avg. Depth:
72%
Action rate:
8%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Coca Cola
Media:
iProspect
Creative:
NWS
Campaign Date:
Nov 2021
Engaged time:
58 seconds
Avg. Depth:
32%
Interaction Rate:
2%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Vodacom SA
Media:
Wavemaker
Creative:
Branching Narratives
Campaign Date:
June 2019
Engaged time:
34 seconds
Avg. Depth:
58%
Action rate:
16%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Unilever
Media:
Mindshare
Creative:
Branching Narratives
Campaign Date:
August 2019
Engaged time:
38 seconds
Avg. Depth:
61%
Action rate:
46%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
Client:
Adidas
Media:
Mediacom
Creative:
Branching Narratives
Campaign Date:
July 2019
Engaged time:
67 seconds
Avg. Depth:
96%
Action rate:
42%
DETAILS
CAMPAIGN
RESULTS:
CAMPAIGN
- Platinum - 15 Brand Stories, 1 Custom Magazine Design, Custom Hosting, 50mn Views - 40,000,000 Naira
- Gold - 5 Brand Stories, 1 Custom Magazine, Custom Hosting, 25mn Views - 25,000,000 Naira
- Silver - 2 Brand Story, 1 Standard Magazine, Custom Hosting, 10mn Views - 15,000,000 Naira
ANC SPECIAL Offer
Thank YOu
-
What are Brand Stories?
-
Why this format?
-
Expected results
-
Where will the stories run?
-
What is our strategy?
-
What else can I do?
-
Measurement & third party tracking
-
Types of content
-
Case studies
-
How much will it Cost me?
web STORIES: A NEW AGE FOR BRANDED CONTENT USE ARROW KEYS TO NAVIGATE What are Brand Stories? Why this format? Expected results Where will the stories run? What is our strategy? What else can I do? Measurement & third party tracking Types of content Case studies How much will it Cost me?
Betking ANC Stories
By nwsint
Betking ANC Stories
ANC Branded Content Strategies
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